LinkedIn and Online Presence

Employers often look you up online before deciding to interview you. A strong LinkedIn profile and professional online presence can help you make the right impression.

LinkedIn Profile

LinkedIn Profile Basics
Make sure your profile is complete with a headline, summary, and updated experience section. Use a professional photo and customize your URL so it looks clean when you share it.

Show Your Work
Add examples of projects, presentations, or publications to your profile. Use the “Featured” section or upload media to your experience entries to highlight your best work.

Engage Professionally
Follow companies and leaders in your field, comment on posts, and share articles. Staying active helps you show interest in your industry and can expand your network.

Networking
LinkedIn is also a tool for connecting directly with people. Send short, polite connection requests and follow up with a message when appropriate. Focus on building relationships rather than asking for jobs right away.

Online Presence

Managing your Online Image
Google your name to see what employers might find. Adjust your privacy settings on personal accounts, and make sure anything public reflects the image you want employers to see. Pay attention to what you are posting on social media. Photos, comments, or posts that seem unprofessional can create the wrong impression, even if they are not related to work.

Create an Online Portfolio
In addition to keeping your personal accounts professional, you can also create a positive online presence that highlights your skills. Consider building an online portfolio, blog, or personal website where you can showcase your work. This is especially helpful in fields like writing, design, technology, and research, where showing examples can make a stronger impact than a resume alone.